While having tons of traffic to your site is great, those figures won’t necessarily result in your bills getting paid. All the shares in the world won’t matter if your content doesn’t sell. Here are some important questions to ask yourself to help you create content that will!
Question 1 Who are you selling to?
Knowing who you are selling to is the first step to creating content that will matter to them. Define your perfect target audience by using surveys and email lists.
Question 2 What are they looking for?
Knowing your audience helps you to figure out what they want and what they need. Step into your ideal viewer’s shoes and view your current content through their eyes. If your blog is about homesteading, they’ll be interested in the tools and methods you use, so you’ll target your advertising and your monetized content to those things. If you market yourself as a lifestyle guru, your monetization will come from ads that promote luxurious experiences and products that are cutting edge.
Question 3 How Can You Cultivate Controversy?
Controversy sells. This is simply a fact of the mindset of our society. Controversy tends to go viral, sparking interest and increasing your audience. Carefully cultivating controversy in your content (that’s a lot of C’s) about your industry can ignite important conversations and shake things up. Bringing forth facts and findings that challenge the status quo will throw open the doors to new views, interactions and opportunities to collaborate with more successful people. This also allows you to demonstrate your expertise and establish yourself as a revolutionary in your subject matter.
Question 4 How Can You Convince Others?
What you are selling will fill a need. But often times, people don’t realize they are in need. One surefire way to convince someone that they need what you have to offer is called “Salting The Wound”. This means creating connections for your readers that convince them that the current way of doing (x) isn’t working, and that your way of doing (x) is easier and more effective. Be thorough in your content and spell it out for your base. You can establish your authority on your subject matter by creating step-by-step tutorials that will be beneficial to those who are set on doing it themselves, while emphasizing how difficult the task actually is, and offering your services/ products to those who don’t want to bother with the labor.
By keeping these questions in mind, you can create content that sells and continue to grow your brand!